Four chapters.
One consistent pattern.

Webinse was where I learned how to turn talent into a company: Magento delivery, international clients, project management, support, finance, hiring, and internal systems that could survive real client pressure.

• Built and led a multi-function organization across Magento, WordPress, design, QA, PM, support, HR, finance, and operations.
• Delivered recurring work for international clients including Gavriele Brands, Foto Video Zumstein, KKL Luzern Management, ATO24, and Chaussures Aeschbach.
• Created Webinse Academy so we could recruit, train, mentor, and graduate junior talent into production teams instead of waiting for the market to hand us seniors.

Fruitfulcode turned our delivery muscle into products: WordPress themes, plugins, demos, support content, analytics, and purchase funnels. It was not just code. It was packaging, distribution, documentation, and iteration.

• Shipped and maintained products including Fruitful Theme, Fruitful Shortcodes, Maintenance, Zoner, Movement, Spotter, Suburb, THX, and Soon.
• Built support and documentation flows that attracted more than 46,000 help-center pageviews during the analyzed 2018-2019 period.
• Ran analytics around downloads, demo views, purchase intent, organic traffic, paid traffic, and retargeting audiences.

Mates Marketing took the same operator mindset into growth: landing pages, paid media, creative testing, compliance, ZIP targeting, API integrations, and client success for US home-improvement companies.

• Built lead-generation systems for walk-in showers, walk-in tubs, roofing, solar, gutter protection, kitchen cabinets, and related verticals.
• Packaged exclusive TCPA-compliant leads with landing-page setup, ad creatives, campaign preparation, ZIP targeting, and API integration.
• Reached a documented $1M+ revenue milestone while reporting 25-50% lead-to-appointment conversion ranges across campaigns.

Since February 2026, I’ve been building LeadCognition.io: an AI GTM agent for developer-led sales. It connects the full arc of my work: engineering discipline, product packaging, growth execution, and AI automation.

• Building AI workflows that turn public code activity into account signals, buyer context, and sharper outreach.
• Combining founder judgment with hands-on architecture across TypeScript, modern web stacks, automation, analytics, and AI tooling.
• Focused on software that creates leverage: faster teams, cleaner pipelines, better decisions, and measurable revenue outcomes.