Sam Petrenko · Founder · CTO · Entrepreneur
17 years across eCommerce engineering, productized software, lead generation, and now AI-native GTM. The work that has to survive contact with reality.
Track record
One pattern across each chapter: find the bottleneck, build the system, make it scalable enough for other people to run.
Built the systems behind campaign operations, landing pages, lead routing, CRM workflows, reporting, and appointment conversion. $1M+ revenue milestone.
Turned services know-how into WordPress themes, plugins, demos, documentation, support content, analytics, and purchase funnels. Packaging beats project work.
Built and led delivery across Magento, international clients, project management, hiring, finance, support, and operations. The chapter where execution became company-building.
Services
Engineering leadership, delivery systems, hiring, finance-aware operations.
Open page ->Agent design, MCP workflows, signal extraction, dev-led sales motion.
Open page ->API/SDK design, integrations, funnels, attribution, RevOps.
Open page ->Fractional CTO · GTM advisory · Product / growth engineering
A short introduction to Sam Petrenko's work across AI software, engineering leadership, and growth systems.