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p petrenko.cv

Дуга основателя

Четыре главы.
Один последовательный паттерн.

Найди узкое место, построй систему, сделай её масштабируемой. Сервисы научили delivery, продукты — упаковке, лидогенерация — как на самом деле движется revenue.

17
лет работы
строю, отгружаю, нанимаю, масштабирую.
4
построенных компаний
Webinse, Fruitfulcode, Mates, LeadCognition.
70+
людей под руководством
в инженерии, продукте, операциях и росте.
$6M+
revenue delivered
в software и лидогенерационных бизнесах.

Хронология

Операционная дуга

2009 — 2016
Webinse
Scaled a serious eCommerce engineering team

Webinse was where I learned how to turn talent into a company: Magento delivery, international clients, project management, support, finance, hiring, and internal systems that could survive real client pressure.

  • Built and led a multi-function organization across Magento, WordPress, design, QA, PM, support, HR, finance, and operations.
  • Delivered recurring work for international clients including Gavriele Brands, Foto Video Zumstein, KKL Luzern Management, ATO24, and Chaussures Aeschbach.
  • Created Webinse Academy so we could recruit, train, mentor, and graduate junior talent into production teams instead of waiting for the market to hand us seniors.
MagentoeCommerceEngineering leadershipHiringOperations
2014 — 2020
Fruitfulcode
Productized the engineering machine

Fruitfulcode turned our delivery muscle into products: WordPress themes, plugins, demos, support content, analytics, and purchase funnels. It was not just code. It was packaging, distribution, documentation, and iteration.

  • Shipped and maintained products including Fruitful Theme, Fruitful Shortcodes, Maintenance, Zoner, Movement, Spotter, Suburb, THX, and Soon.
  • Built support and documentation flows that attracted more than 46,000 help-center pageviews during the analyzed 2018-2019 period.
  • Ran analytics around downloads, demo views, purchase intent, organic traffic, paid traffic, and retargeting audiences.
WordPressProduct analyticsSupportSEOConversion funnels
2020 — 2025
Mates Marketing
Built a conversion engine for home-improvement brands

Mates Marketing took the same operator mindset into growth: landing pages, paid media, creative testing, compliance, ZIP targeting, API integrations, and client success for US home-improvement companies.

  • Built lead-generation systems for walk-in showers, walk-in tubs, roofing, solar, gutter protection, kitchen cabinets, and related verticals.
  • Packaged exclusive TCPA-compliant leads with landing-page setup, ad creatives, campaign preparation, ZIP targeting, and API integration.
  • Reached a documented $1M+ revenue milestone while reporting 25-50% lead-to-appointment conversion ranges across campaigns.
Lead generationPaid mediaLanding pagesAPI integrationSales ops
2026 — present
Now
Building LeadCognition.io and AI-native GTM systems

Since February 2026, I’ve been building LeadCognition.io: an AI GTM agent for developer-led sales. It connects the full arc of my work: engineering discipline, product packaging, growth execution, and AI automation.

  • Building AI workflows that turn public code activity into account signals, buyer context, and sharper outreach.
  • Combining founder judgment with hands-on architecture across TypeScript, modern web stacks, automation, analytics, and AI tooling.
  • Focused on software that creates leverage: faster teams, cleaner pipelines, better decisions, and measurable revenue outcomes.
AI / MCPAPI / SDKCTO leadershipGrowth engineering

Стиль работы

Полезен там, где оргструктура размывается

Я остаюсь близко к работе

Я не управляю с балкона. Могу войти в кодовую базу, оффер, цикл найма, воронку продаж или финансовую модель и помочь превратить неопределённость в исполнение.

Я строю системы, а не героизм

Хорошая компания не должна зависеть от постоянного тушения пожаров. Я ищу воспроизводимые плейбуки: обучающие процессы, петли поддержки, системы кампаний, аналитику и командные привычки.

Мне важна инженерия уровня revenue

Лучшая техническая работа делает бизнес острее: быстрый delivery, лучшая конверсия, прозрачные операции, довольные клиенты и меньше дорогих слепых зон.

Открыт к нескольким проектам в 2026.

Fractional CTO · GTM консалтинг · Продукт / инженерия роста

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